Keep the decision attached to the version.
“Looks good” is not useful when nobody knows which file it refers to. We connect each review request to the version, reviewer and decision required.
That can include internal quality checks, client feedback and a final release approval. They are different states and should not be collapsed into a generic done flag.
Reduce the work around the review.
A workflow can prepare review requests, gather responses, summarize feedback for a producer and remind the right person when a decision is outstanding.
AI summaries should link back to the source comments. The people responsible for creative direction and approval remain in control.
- Version-specific review requests
- Reviewer responsibility and due dates
- An approval trail connected to final delivery
Make the delivery boundary explicit.
An approved asset still needs the correct format, destination and associated information. We design that final handoff alongside the review experience.
Measure review turnaround, repeated clarification and producer time rather than assume more automation means fewer creative revisions.